


Ronson is quite simply the king of combination, even down to his trans-Atlantic accent. He mixes exactly the right sounds, artists and aesthetics to create music that is at once exotic and familiar. I think he's got the recipe. Mark Ronson isn't going to make or break this next album... that's of course ultimately up to the band. But I do have faith that this charming alchemist has the ability to form a panacea that, supported with thoughtful and diligent marketing and promotion, will enable Duran Duran to shine once again like the golden gods they truly are.
“I think the opportunities now are pretty extraordinary with mobile phones,” said Rhodes. “We have the content, but we’re also very interested to see how we can use things in ways that they haven’t been used yet. Sometimes people will look at a technology and ask what use it is. As an artist, we can see, perhaps, how it might be used at a live show where people could tag something and appear on another screen…”
“It’s a brave new world out there. You try things. It’s trial and error. You see what works. Everyone always wants to put something out, say it’s perfect and have it work. As with every new product, sometimes it hits the spot and sometimes, not always for the right reasons, it doesn’t. Don’t be afraid to try something new, get out there and see what people think. They let you know soon enough.”
“A lot of people have seen the opportunity and think you have to churn things around more. For people on a creative roll who want to put stuff out and if the audience wants that, it’s giving you a myriad of different options. What I like is the idea that everything is instant. We used to have to put a record out, stick posters up and hope someone walked past them at a certain time. Now you can push a button and it’s all over the phone networks. People can have it and decide very quickly. It works well for artists because we are communicators.”
“On tour it takes 18 months to get around the world. It’s a lot of fun, but exhausting too. It’s hugely appealing that we can proliferate our music out there quickly [using digital media], including to places like India and China where we’ve never played.”